MFM Mini - The Burrito Trick: How I Got My First 20 Customers

I think a simple plan violently executed today is better than the complicated multi-stage, multi-layered, nuanced plan that we're going to do over the next six months. When it comes to early-stage ideas, just remember: Ideas and inspiration behind them are perishable; they expire. And so you want to strike while the idea is hot and not wait around falling into the trap of making big plans.

Here's a mistake that I've noticed a lot of people make when it comes to business: They make big plans. And big plans aren't bad; they're just like a sneaky form of procrastination.

Any time you hear the word 'program' or 'committee,' just run the other way ... That's for things that are mature. And so, if you're working on an early idea, you don't really want to be baking up full programs just yet.