From the Vault: These Are the Frameworks Every Entrepreneur Should Learn

One of the problems with lists is that they bury the headline. In your day, there's probably one or two things that are way more important than everything else. If you just did those things alone, your day would be a success ... Instead of making a list, I ask myself, what's the one highest impact thing I could do today?'

The last option is a master, and a master hits a plateau, and it greets him like an old friend. A master says, 'Ah, Mr. Plateau. I thought I'd be seeing you soon.' Because a master knows that plateaus are inevitable; they're a part of the growth process. Why would you stress over the inevitable? That's like stressing out every time the sun goes down each day.

Whenever I start a new project, I make a kickoff dock, and there's four parts to any kickoff process that I do. Number one, I define winning. Number two, I set my anti-goals. Number three, I back-of-the-envelope 'what does it take to get there?' Number four, I figure out how to get one hour of momentum.

I like to set two goals. There's a good goal—if we hit this goal, then things went well— and then there's what I call the fuck, yeah goal. That's pretty self-explanatory ... This is the goal, if you hit it, you'd be excited about it. You would say 'fuck, yeah.'

Nobody cares about your product. Literally, nobody—even your mom. Your mom doesn't care about your product; your mom cares about you. And customers care about themselves. Everybody cares about their own quality of life improving.

I need to be impatient with action and patient with results. I'll say that again, slower this time: impatient with action, patient with results.

If you're operating in a new or a niche market, you want to promote the lifestyle, not your product.